Consumer behaviour is a critical area of study that examines how individuals make decisions about purchasing goods and services. Recent research has focused on various aspects of consumer ...

A recent study reveals that 70 percent of consumers feel emotionally manipulated by AI, sparking debate on ethical ...

Consumer sentiment is an aggregate measure of how individuals feel about their finances and the economy as a whole. Also ...

Sustainable consumer behavior refers to the purchasing decisions made by individuals that consider the environmental and social impacts of their choices. This behavior is increasingly important as ...

The Union Budget 2025, to be unveiled by Finance Minister Nirmala Sitharaman on February 1, is drawing significant attention, ...

This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...

These drivers contributed to a 4 per cent increase in overall time spent watching television compared with November, with each holiday also […] According to Omdia’s latest consumer survey, TikTok and ...

The consumer discretionary sector, represented by the popular Consumer Discretionary Select SPDR ETF (NYSE: XLY), has ...

Action Global Communications has released insightful findings from a recent large-scale survey conducted across the UAE, ...