affect consumer choices. Theory of Reasoned Action (TRA): A theory that suggests that individual behaviour is driven by behavioural intentions, which are influenced by attitudes and subjective norms.

One of the most well-known consumer behavior theories is Maslow's hierarchy of needs, which proposes that humans have five levels of needs: physiological, safety, social, esteem, and self ...

The theory of planned behavior (TPB) explains how people's attitudes ... or pricing options to increase their intention and action. The consumer decision-making process (CDP) describes the ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...