Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

Consumer behavior—or how people buy and use goods ... to convince consumers to make purchases. One example of this is the anchoring bias, or the brain’s tendency to rely heavily on the first ...

Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

Project pan encourages mindful consumption of makeup, challenging the culture of overconsumption along the way.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Moreover, some colors have been shown to affect your mood and behavior. For example, green has been ... products more memorable and appealing to consumers. In healthcare settings, color can ...

Similarly, 92% of consumers surveyed said they would buy a product with a social or environmental benefit if given the opportunity, and more than two-thirds (67%) said they have done so in the ...

Below are five catalysts for change that NIQ believes will shape consumer behaviour in 2025 and beyond. Another global trend ...

Since 2020, the Covid-19 pandemic has had a marked affect on consumer behavior, especially when it comes to outdoor recreation. After lockdowns kept people indoors for much of the spring and ...