SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand?s DNA and the way that it now looks at marketing its products. Clorox rolled out the myStain application ...

s ?The Bachelorette? that generated a 54 percent engagement rate (see story). The campaign resulted in a 78 percent engagement rate with Clorox ads within the Viggle show pages, and generated a 62 ...