The very first Chevrolet Corvette logo, designed by Robert Bartholomew, never saw the light of day. Conceptually, it introduced the crossed-flags motif that served as its foundation moving forward ...

DETROIT, Sept. 2, 2011 /PRNewswire/ -- Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous ...

or the logo isn’t a bowtie but a cross like the Swiss flag since Durant’s co-founder, Louis Chevrolet, was from Switzerland. Only one thing car enthusiasts can know for sure: At the ripe old ...

But even as vehicles bearing the iconic Chevy bowtie logo continue to rate among the best-loved American-made automobiles, there's one fact about the manufacturer that even brand enthusiasts may ...