At e4m India Brand Conclave 2025, Nitin Saini, VP of Marketing at Mondelez India, offered insights into how the company ...

The success of an advertising campaign can depend heavily on the platform used to deliver it. Pitch-perfect copy and compelling visuals might not have the desired impact if it’s displayed on a ...

For example, if you are prompting customers ... and online social media and video streaming platforms. No. Marketing campaigns can include organic channels such as email, blog posts, and social ...

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of incremental reach.