An ad with pitch-perfect copy and compelling visuals displayed on a less-than-ideal channel to the wrong audience won't ...

In a new campaign, LinkedIn warns companies about the perils of accidentally targeting the wrong audiences, ultimately showcasing LinkedIn's suite of evolving AI audience-reach tools.

Adding more screens to a campaign has a tangible impact on strengthening brand metrics, according to a new analysis by measurement firm Comscore. To unravel the intricacies of cross-platform media ...

The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched audience scenarios.