Achieve long-term goals by stacking annual wins, minimizing "shiny ball syndrome," and creating a sustainable growth path.

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

And even 20 percent of companies with more than $10 million in revenue lack a formal process. "When you're trying to just bring in revenue every month, formal business planning seems like ...

Successful fly fishing isn’t just about choosing the right fly; it’s about mastering the entire process. The best fly ...

Success does not happen by chance – businesses need to plan for it. The process of business planning helps you describe the state of your business now, what you want to achieve, and the steps you will ...

Simons, Robert L., Antonio Davila, and Afroze A Mohammed. "Becton Dickinson--Designing the New Strategic, Operational, and Financial Planning Process." Harvard Business School Case 197-014, July 1996.