Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Natascha Turner started her own marketing agency and hired her husband. It's impossible to avoid bringing work home, and they ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small ...

In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with ...

It will prepare you to respond to the marketing challenges posed by today's global business environment. Our pathways allow you to specialise in marketing strategy or digital marketing, or to pursue a ...

Admission to the Marketing minor is open to both Business and non-Business students who will have achieved Junior status (will complete 88 units by the end of Summer 2025) by Fall of the calendar year ...

With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are ...

Cross-Channel Integration: Leverage the strengths of different online channels by integrating them strategically. For example, use social media platforms to promote blog content, and include links to ...

Strong customer communications and effective prospecting campaigns are integral to the success of any business ... If you’re ready to up your email marketing strategy and get a grip on email ...

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...