The UMass Lowell Branding Guide (pdf) has been created to ensure that all official communications ─ publications, stationery, business cards, promotional items, websites, signs and all other documents ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

India - The Importance Of Brand Strategy And Management For Large Family Businesses. Legal News and Analysis - India - ...