Brand Mapping is commonly used to visually convey the competitive ... or semantic rating scales (typically 5 or 10 point scales). Also called perceptual maps, position maps and space maps ...

Let's explore these seven archetypes and how they map onto branding ... and every consumer needs to feel nurtured. Brands embodying this narrative position themselves as mentors, offering care ...

Perceptual maps are the only way to understand what your position is in the market and how the market ... First, they show how close customers perceive your brand to be relative to competitors. If ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.