Brand Mapping is commonly used to visually convey the competitive data of brands across various areas. The information is usually collected using simple multicoded grid questions or semantic rating ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs ... First, they show how close customers perceive your brand to be relative to ...