Metrics don’t always show us what we want to see - but don’t throw away years of work on a whim. Sometimes it is important to ...

In the fast-paced realm of digital marketing, where trends shift at lightning speed, only the most innovative thrive. Enter ...

Influencer marketing is no longer just about endorsements—it’s about partnerships, data-driven decision-making, and ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...

Most marketing people thought their work fell short of the mark in 2024. How can they put that right in the current year?

The CMO’s role has evolved from a creative steward of the brand to a strategic leader driving measurable business impact. By ...

If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel ...

The India Brand Conclave 2025 brings together marketing visionaries, brand strategists, and industry leaders to discuss and ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...