Small businesses face unique challenges when modernizing their operations, from limited budgets and technical expertise to the pressing need to maintain daily operations while implementing new systems ...

Each brand benefits. A B2B company can benefit from shared resources and expertise ... That can create difficulties regarding coordination, integration, and alignment of strategic goals. Misalignment ...

Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the ...