On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

But the same is also true for organizations that buy a product or service from other businesses. In the case of business-to-business (B2B) marketing, testimonials can carry a lot of weight in highly ...

Like B2B content marketing, find B2C content ideas by starting with keyword research. Again, use the Keyword Magic Tool to find lots of keyword ideas. And create content that solves readers ...

Marketing managers, including professionals shifting from B2C environments, seeking the proven tools and frameworks to create and execute strategic B2B marketing plans that support organizational ...

In today digital-first business environment email remains one of the most powerful tools in a B2B marketer arsenal Done right a B2B email marketing campaign can generate leads build relationships and ...

In the fast-paced world of digital marketing, staying on top of SEO trends and avoiding common pitfalls can make or break ...

Alongside professional hints and tips, David will give you the tools, structures and templates he uses every day when crafting content throughout the whole B2B marketing funnel. They’re yours to keep, ...

In the fall of 2024, we published the "Leading the Future" study, sharing a CMO's perspective on AI in B2B marketing ... turns AI into a tool that works for each marketing priority.

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche ...

In B2B marketing, the traditional approach of casting ... If your company leverages tools like 6Sense, Terminus or DemandBase ...