driving better alignment between marketing and sales Examine the B2B customer journey from multiple perspectives Enlist Kellogg Executive Education's Comprehensive Campaign Template to help drive ...

and the average buyer cycle in B2B marketing could be anywhere from six months to five years, this type of plan can help you narrow down your targeting efforts to: Who is an ideal customer?

The new year has brought bold claims on trends to watch out for in the marketing and communications space. Marketers plan to include stronger influencer marketing, focus on narratives of ...