These figures make a concrete case for businesses and B2B marketing companies to shift their focus on millennials who are taking over purchasing arms of businesses in the U.S. and across the globe.

However, this can be made easier and profitable with the help of B2B marketing as this targets influential companies and organizations instead of individual consumers who have a low likelihood for ...

B2B Content Marketing Mastery is an immersive two-day workshop designed for mid-level marketing ... As a Fractional Head of Content, she leads content teams to become a strategic department within ...

Often, pharmaceutical marketing teams focus on their product ... These are attributes B2B pharmaceutical companies need to communicate through their brands. Look at the Pfizer and GSK examples ...

B2B event marketing techniques for B2C companies In 2023, reaching new customers and retaining existing ones requires a balanced approach considering the competitive market. Listed below are some ...

Which tactics, channels, and content types do B2B technology companies use most to market products? To find out, Regalix surveyed 640 senior marketing executives and business leaders about their ...

What Is B2B Digital Marketing? B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online. B2B marketing ...

Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today's hypercompetitive environment, it's clear AI can provide a powerful ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features ...