Townsend—soon to celebrate its 95th birthday. Sales and marketing teams are trying all different approaches, but whether they flip the funnel, turn it, or "bop it" (the choice of my nine-year-old), ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

A strong brand reputation acts as a critical trust accelerator in longer B2B cycles involving many stakeholders, ...

Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO understands the ...

The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report by RAIN Group. The study, which asked ...

An effective B2B appointment setting strategy is vital for businesses looking to scale their sales operations and build strong client relationships Organizations can optimize their lead generation eff ...

Maximize conversions by tailoring content to each sales funnel stage. This guide provides strategies for crafting high-impact content at every step. Creating content for your audience involves ...

If you’re a B2B marketer looking for more leads ... Whether you're looking to drive top-of-funnel leads or help your sales team nurture prospects, well-designed, well-written ebooks can deliver ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...