The new year has brought bold claims on trends to watch out for in the marketing and communications space. Marketers plan to ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

Use the Value Proposition Canvas tool to make sure all the key elements are covered Analyze current value propositions to identify strengths and opportunities for improvement Create a compelling B2B ...

SaaS financial models are more than just crunching numbers. They provide your B2B film production software business with the ...

Like B2B marketing, content marketing is another great ... 55 digital marketing tools to help you understand your audience, plan and execute successful campaigns, and outsmart your competition.

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses. “Boring to boring”, “fridge ...

The B2B Institute at LinkedIn, in partnership with WARC and Lions, undertook a major study to analyse the effectiveness of ten years’ of B2B marketing campaigns and to replicate Lions and WARC’s B2C ...

AI is transforming marketing, but too many companies use it without a clear plan, consistent policy or ... sharing a CMO's perspective on AI in B2B marketing. After surveying over 250 participants ...

Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B marketing measurement problems is real.

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Traditional marketing has evolved over the years. And with digital marketing growing over time, it would be a good call to start adapting to the changes. Traditionally, businesses conduct face-to ...