Each of these stages in the funnel delivers on specific goals that foster brand ... This is the essence of brand lift – measuring the success of a brand through awareness, consideration, preference ...

That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...

These mid-funnel campaigns focused on consideration ... This approach reinforces awareness and consideration while fostering brand loyalty through ongoing touchpoints. YouTube offers a powerful ...

Amazon Ads has made Brand+ in the Amazon DSP now available to all advertisers, an AI-driven optimisation capability that aims ...

In addition, this brand-building activity also drove key funnel metrics. Tracksuit data showed that brand awareness increased by 9%, consideration surged by 6% and usage had a 7% uptick. All of this ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...