That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...

making the adoption of a customer funnel approach a game-changer for companies. Just as customers move through stages of ...

Amazon Ads has made Brand+ in the Amazon DSP now available to all advertisers, an AI-driven optimisation capability that aims ...

In addition, this brand-building activity also drove key funnel metrics. Tracksuit data showed that brand awareness increased by 9%, consideration surged by 6% and usage had a 7% uptick. All of this ...

These mid-funnel campaigns focused on consideration ... This approach reinforces awareness and consideration while fostering brand loyalty through ongoing touchpoints. YouTube offers a powerful ...