Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

or seek to work in the marketing department of a large organization, technical acuity, agility and a strategic mindset will be crucial as you advance your career. As a marketing student, you can ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

The objectives of a marketing plan are typically stated around one of three strategic metrics: market share, lifetime value and brand equity—the three areas of marketing responsibility. Choose metrics ...

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and others in the areas of marketing strategy and planning, marketing organization ...

Marketing is an area of business that encompasses several subfields, including advertising and brand management, marketing analytics and research, digital media and public relations. According to ...

Events marketing shows strong predicted growth, kicking the trend of modest budget increases. Louise Watson of Propeller ...

Marketing courses cover topics like communications, promotion, social media and branding. The curriculum also includes 2 free electives, giving you the option to explore your areas of interest further ...