As we look to 2025, it’s clear that the e-commerce landscape is poised for an unpredictable year filled with challenges and ...

Welcome to the Department of Marketing. We are committed to collective excellence in teaching and research in all areas of the disciplines of marketing, consumer behaviour, and supply chain management ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

Whether you choose a consulting or agency route, or seek to work in the marketing department of a large organization, technical acuity, agility and a strategic mindset will be crucial as you advance ...

As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while ...

Some 41% of respondents expect that their firm's marketing budget will increase next year, 25% expect it will stay the same, and 32% expect it will decrease. Most (54%) respondents say martech will be ...

Marketing is an area of business that encompasses several subfields, including advertising and brand management, marketing analytics and research, digital media and public relations. According to ...