Any list doing so is going to be subjective, considering we'll never have every detail about what makes an advertising ...

A UK-wide poll has revealed which 10 adverts have the most memorable slogans and some may divide opinion. | ITV National News ...

UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ad slogans based on a YouGov survey of nearly 7000 people. And they are: ‘ ...

Tesco has topped the list of the UK's most memorable ad slogans. "Every Little Helps" was mentioned more times by members of the public than any other slogan in a recent survey conducted by YouGov.

Specsavers, which comes eighth on the list, launched its iconic tagline ... “There’s potentially decades of ad spend that has gone into making that slogan sticky in people’s minds.” Morrisons, for ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...