Advertising expense refers to the cost a company incurs to promote its products or services. These expenses include spending on print media, digital ads, television, radio, sponsorships ...
Its outlook for FY25 calls for total operating expenses in a range of $114-$119 ... which is typically a period in which political advertising spend drives up ad pricing and demand.
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...