Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

Heinz billboard / Wieden+Kennedy Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad ...

The Thames Valley District School Boards spent more than $52,000 for bus and billboard advertising featuring its new logo last year — a rebrand that was pitched as costing close to nothing.

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic facilities, including the homes of the football and men’s ...