The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy. Sprite has teamed with Zooz Mobile ...
Produce brand Sunkist Growers Inc. has embraced a mobile marketing strategy spanning SMS, mobile Web and applications to better connect with consumers and add value for busy shoppers. Sunkist claims ...
Uber, India’s leading mobility app, has unveiled its latest campaign, #SafetyNeverStops, to highlight everyday safety challenges faced by women and drive awareness towards how Uber continues to ...